Contracting Certification Practice Exam 2025 – Complete Prep Guide

Tactical market research is a critical component of the acquisition process, as it helps identify market capabilities and informs decision-making throughout various stages of procurement. Performing tactical market research at specific points during the acquisition process allows organizations to gather relevant and timely information that can influence strategies, sourcing decisions, and ultimately, the outcomes of acquisitions.

This structured timing ensures that decisions are based on current market conditions, technical advancements, and evolving supplier capabilities. By integrating market insights at critical junctions, decision-makers can more effectively gauge competition, assess potential risks, and align their procurement strategies with market realities. This approach to market research emphasizes agility and responsiveness, which are essential in today’s dynamic contracting environment.

Collecting information before the acquisition begins, while important, is just one aspect of the research continuum. Conducting it solely during the pre-award phase or only after contract award fails to leverage ongoing insights that could shape the acquisition strategy effectively throughout the entire process. Thus, the most effective use of tactical market research is during key phases of the acquisition process to ensure comprehensive, informed decision-making.